Sports sponsorships can greatly benefit sports organizations, businesses, and athletes because they can help provide financial support and increase their competitiveness. There are various types of sports sponsorships that can be pursued, including providing equipment or merchandise, contributing to the organization, or providing direct financial assistance.
While sports sponsorships can be greatly beneficial, securing a sponsor can often be challenging. The primary aspect that helps get sponsorships is the sponsorship letter or proposal. This guide will run you down on everything you need to know about writing a sponsorship letter that is effective and will guarantee success.
What is a Sponsorship Letter?
Before discussing the helpful tips on writing a sponsorship letter, let’s first discuss what this letter includes. A sponsorship letter is designed to build a partnership with a company or brand that would be mutually beneficial. It asks the business to contribute to an event, help with fundraising, or provide long-term support.
For their support, the company or business will be provided with benefits such as priority seating, advertisement of their brands, an opportunity to speak at the event, and more.
Tips to Write an Effective Sports Sponsorship Letter
Now that you know the main purpose of a sponsorship letter, let’s discuss the best practices and essential tips to help you write a winning letter.
1. Use Club Letterhead
No matter what type of sponsorship letter you are writing, the first thing you need to ensure is that you add your club or organization’s logo on the letterhead of the page. This gives it a professional look. Additionally, it should also include a formal letter that includes all the relevant details about your organization.
2. Provide an Introduction to Your Organization
Next up is the brief introduction of your sports organization, which should include basic information about the athletes, age ranges, and the club or organization’s mission. The introduction should also include how the club will benefit from the sponsorship, where the contributions and funds will go, and how important this sponsorship is for them.
3. Explain the Benefits for the Sponsor
This is one of the most important aspects of the letter for sports licensing. Besides benefitting the sports organization, it should also provide advantages to the sponsor, which you should mention. These can include how this could widen their customer’s reach, enhance the promotion, and more.
4. Put Yourself in Their Shoes
While writing the sports sponsorship letter, a helpful tip is to imagine yourself as the sponsor. Consider what they want from the sponsorship, and then pen down how you can help them get that.
5. Make it Personal
To increase your chances of getting the sponsorship, tailor the letter to the specific company. You don’t need to make it entirely personal. However, consider opening with the concerned person’s name instead of ‘to whom it may concern.’ Additionally, you should also write content in the letter that demonstrates you know something about them.
6. Add Details of the Sponsorship Levels
Companies want to know how much donation the sports organization is looking for and what the sponsorship includes. This is why you should also attach a separate sheet that contains details of each sponsorship level. This page should be included in every sports sponsorship letter.
The sponsorship levels refer to the minimum and maximum levels of donation the sports organization requires. Typically, these include platinum, gold, and silver packages.
7. Include a Conclusion
The sports sponsorship letter should also include a brief conclusion that thanks the reader for taking the time to read the entire letter. It should also include the next steps the company can take to pursue the sponsorship.
8. Double Check the Letter
Once you are done writing the proposal or letter, go through the entire thing to check for errors or spelling mistakes. You should also make sure that you have spelled out the intended sponsor’s name correctly; otherwise, that may leave a bad impression.
9. Keep it Concise and to the Point
You should try to keep the sponsorship letter concise and to the Point with short sentences. This will not only save the potential sponsor’s time but also keep them engaged throughout.
10. Include a Follow-Up
The sponsorship letter is the first form of communication between the sports organization and the company. Hence, you cannot expect them to write a check to you immediately. This is why it is best to include follow-up information that includes details of how they can reach you if they wish to sign a sponsorship deal.
Creating a successful sponsorship letter takes time. However, with these essential trips, you can expect to write a winning one. For more assistance on motorsports sponsorship letters, proposals, and packages, check out RTR Sports Marketing. They are the UK’s leading sports sponsorship agency that will help drive fantastic results through sponsorships.